Avia Watches - Established 1910

AVIA was first registered as a brand in Switzerland in 1910. Timekeeping until that point was primarily based around pocket or fob watches. AVIA became an innovator in the development of the wristwatch, a great technical advancement. The Swiss were justifiably proud of their lead in the manufacture of mechanical watches, AVIA was also one of the Swiss brands which pioneered the development of the quartz watch during the next technical evolution of the electronic era in the 1970`s.

The manufacturing principles at AVIA have always been to produce the highest quality, at prices which are accessible to the general public. With this in mind, we have consistently looked for ways of increasing quality and specification whilst remaining accessible to our customers.

AVIA since 2001, belongs to the Fossil Group, a global and multi-channel business which features the Fossil brand. It sources components from around the world, and is one of the world leaders in the design and manufacture of quality fashion watches.

Making a watch to last, in both appeal and quality is a skill we have developed over very nearly 100 years. Beyond the decisions we make as purchasers, often based on feel and appeal, we expect our watches to provide faultless service as timekeepers. As such, we continue to use the best quality components and materials and are happy to support this with a 2yr Guarantee.